Case Study
Keeping It in the Family
How a father-daughter duo realized a 30-year dream with Urgent Care Consultants.
The Dream: Hometown Care, World-Class Expertise
For Dr. Jesamyn Fuscardo, the vision wasn’t just about medicine; it was about legacy. Born and raised in the Ohio Valley, she had dreamed of opening a business with her father, Dr. Mitchell Fuscardo, since the early years of her career.
Both are accomplished Doctors of Osteopathic Medicine with a combined 50 years of experience in Emergency Medicine—Mitch as a 30-year ER Director and Jesamyn as an Assistant Medical Director.
Despite their clinical mastery, the Fuscardos faced a common hurdle for physician-entrepreneurs: the “DIY Iceberg.” While they knew how to treat patients, the complexities of commercial real estate, revenue cycle management, and credentialing represented the operational challenges beneath the surface.
“You Know Us. You Trust Us. Keep it in the Family.”
Inside Fuscardo Family Urgent Care
A look at the clinic built around family, community, and expert urgent care guidance.
The Solution: Start-up Pro® Guidance
Urgent Care Consultants provided their Start-up Pro® framework, a comprehensive roadmap designed to help navigate the regulatory, financial, and operational challenges that often slow down new practices.
Strategic Site Selection & Turnkey Build-Out
UCC guided the family through market analysis, competitive review, payer considerations, layout planning, and design-build coordination—helping the project move forward with confidence.
Financial Validation
UCC helped develop a stress-tested, bank-ready financial pro forma that accounted for staffing efficiencies, revenue expectations, and the local payer landscape.
Streamlined Execution
Through critical path workplans, weekly check-ins, templated policies, job descriptions, and vendor introductions, UCC helped keep the launch moving without reinventing the wheel.
The Result: A Community Pillar
Fuscardo Family Urgent Care is now a reality, offering a level of expertise rarely found in typical walk-in clinics. With both Mitch and Jesamyn board-certified in Emergency Medicine, the clinic brings higher-acuity capability to the urgent care setting.
The clinic is deeply personal. The walls feature artwork painted by Fuscardo family members, and the staff includes Ceirra Zeigler, PA-C, a local provider who has trained under the Fuscardos for her entire career.
This hometown approach, combined with the operational rigor instilled by Urgent Care Consultants, has created a facility that is both professional and intimately local.
Conclusion
By partnering with Urgent Care Consultants, Dr. Mitch and Dr. Jesamyn Fuscardo were able to bypass the typical startup stumbling blocks and focus on what they do best: caring for their neighbors.
Today, they stand as a testament to the power of family, expert guidance, and a shared commitment to the Ohio Valley.
“We’re from where you’re from. You need to keep it in the family.”
— Dr. Jesamyn FuscardoReady to bring your urgent care vision to life?
Urgent Care Consultants helps providers turn big ideas into operationally sound, financially viable urgent care practices.
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