By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants When patients search for care, they rarely start by asking friends or driving until they see a street-facing sign for urgent care. Today, they open Google. “Near me” searches have over the past two years according to Google’s Consumer Insights. Capturing attention in those […]
Digital Marketing for Urgent Care: How to Rank Higher on Google Maps Read More »
Few decisions in the urgent care startup process matter more than where you put your clinic. The right location sets you up for strong visit volumes and brand visibility from day one. The wrong one can mean sluggish growth and expensive do-overs. While most business owners know that location is important, few understand just how
Choosing the Right Location for Your Urgent Care Startup: A Step-by-Step Guide Read More »
Are rising wages and flat post-COVID visit volumes squeezing your urgent care’s profitability? You’re not alone. While you can’t always control payer contracts, you absolutely can control your marketing. In a competitive landscape, the key to sustainable growth is moving from a reactive to a proactive marketing strategy that builds “top of mind awareness” within
The CEO’s Guide to Urgent Care Marketing: A 12-Month Calendar for Driving Patient Volume Read More »
One of the most important decisions when starting an urgent care business is whether to own or rent your physical space. At first glance, owning the building might sound like a smart investment. After all, real estate can be a wealth-building tool on its own, and you won’t be paying “rent” to a landlord each
Should You Own or Lease Your Urgent Care Space? Pros and Cons for Operators Read More »
Opening an urgent care center is an exciting business opportunity with high-earning potential for savvy operators. Like any serious investment, success depends on more than just a good location or strong patient demand. You also need a sound financial plan from day zero. If you’re considering whether to open an urgent care, it’s crucial to
How Much Does It Cost to Open an Urgent Care? What to Expect in Your First Year Read More »
When starting an urgent care business, big-ticket items like location, staffing, and marketing rightfully deserve much of your attention. However, one quiet area often underpins both clinical success and financial health: lab testing. It isn’t just nice to have. Lab testing is a foundational component of urgent care operations. Patients count on your clinic’s ability
A Practical Guide to Profitable Lab Testing in Urgent Care Read More »
When most people think about OSHA, they picture hard hats and construction zones, not a tidy urgent care clinic that looks more like a doctor’s office. Don’t let that misconception fool you! OSHA (the Occupational Safety and Health Administration) is just as relevant in urgent care as it is on a job site. In fact,
A Guide to OSHA Requirements for Urgent Care Operators Read More »
AI is a trendy buzzword right now, but it’s also quietly reinventing how urgent care clinics operate. Emerging AI tools give urgent care startups capabilities that used to be reserved for those with larger teams and bigger budgets. From boosting clinical productivity to streamlining front desk operations, strategic AI integrations can help you accomplish more
Two Ways AI in Urgent Care Gives Startups a Competitive Advantage Read More »
Visibility can make or break your urgent care business and being seen in your community is, in many ways, more impactful than your online presence. While it’s tempting to focus on easy digital ads and SEO rankings, the truth is many future patients don’t find you online. They remember you from the school fundraiser, the
How to Use Grassroots Urgent Care Marketing to Build Trust in Your Community Read More »
When you’re thinking about opening a new urgent care business, it’s easy to get sucked in by the medical side. Hiring great providers, stocking exam rooms, and delivering high-quality care all deserve your attention. However, beneath the surface of any successful urgent care center lie the far less glamorous basic economic principles. In urgent care,
Urgent Care Economics 101: Why Volume and Efficiency Drive Profitability Read More »
Urgent care fills a unique gap that exists between the emergency department and primary care. Many people were exposed to urgent care for the first time during COVID – meaning more visibility for the industry, and hopefully more opportunity. But a new business doesn’t open overnight. If you’re researching how to start an urgent care,
How to Start an Urgent Care (and be Successful) Read More »
In the past 30 years, we have assisted over 250 urgent care centers, and we have spent hundreds of hours in discussions with many entrepreneurs on how to start urgent care centers. We have created a reliable list of mistakes and pitfalls that directly impact success. In this guide, you’ll learn how to: Avoid wasted
Top 25 Urgent Care Startup Mistakes Read More »
