Articles

By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants For an urgent care operator, the decision to sell is rarely made overnight. It’s the culmination of years of hard work, risk-taking, and operational discipline. However, when a private equity (PE) firm evaluates an urgent care target, they do not view the business through the lens […]

By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants When a new urgent care opens, “hiring great people” isn’t enough. What determines whether you’re patient‑ready on day one is a written, role‑based training plan that aligns compliance, workflows, and service standards to the exact model of care you intend to deliver. Follows is a practical

In today’s consumer-driven market, patient experience isn’t a “nice-to-have”; it’s a make-or-break factor. In fact, 51% of healthcare consumers say convenience and access are the most important factors in their decision, ranking even higher than quality of care or insurance coverage. Patients now choose healthcare like they choose retail, prioritizing speed, ease, and respect. The

By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants The Financial Pulse of Your Clinic: When Cash Flow Flatlines Running an urgent care center is a mission. You’re on the front lines of community health — delivering care with speed, compassion, and precision. But while your clinical team is saving the day, another

By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants How to Strengthen Urgent Care Collections and Revenue Cycle Management Claim denials remain one of the most persistent financial and operational obstacles facing urgent care operators. Across the U.S. healthcare system, more than 200 million claims are denied each year, and the average cost

By Alan Ayers, President, Urgent Care Consultants When launching or scaling your urgent care business, creating an optimized marketing budget is one of the hardest things to get right. There’s a reason operators often ask about benchmarks. A starting point makes it easier to dial in your budget, ensuring you have enough cash to meet

By Alan A. Ayers, MBA, MAcc, President, Urgent Care Consultants For urgent care operators, few things are as frustrating and commonplace as the end-of-day dilemma. You advertise that your center is open from 8 a.m. to 8 p.m., but in reality, that’s not quite the case. Staff arrives at 8:00 a.m. and it takes 15-20 minutes

By Alan Ayers, President, Urgent Care Consultants Gone are the days when a street-facing sign and a few local mailers were enough to keep patients walking through the doors of your urgent care clinic. If you want to sustain momentum in 2026, you need a solid marketing strategy that accounts for how patients actually make

By Alan A. Ayers, MBA, MAcc, President, Urgent Care Consultants Why point-of-care STI testing belongs in urgent care Patients don’t come to urgent care to wait. Modern point-of-care (POC) nucleic acid amplification tests (NAATs) for chlamydia and gonorrhea—some with trichomonas or Mycoplasma genitalium options—deliver lab-quality results before discharge. That enables evidence-based treatment and partner management immediately,

Alan Ayers, MBA, MAcc, President, Urgent Care Consultants Unlocking New Revenue from Ancillary Services As an urgent care operator, maximizing utilization of your assets is key to success. Your on-site X-ray suite is a significant investment, but what if you could leverage it beyond your own patient base to serve neighboring practices, like a nearby

By Alan A. Ayers, MBA, MAcc, President, Urgent Care Consultants It’s tempting to assume artificial intelligence makes a consultant optional. It doesn’t. Access to information isn’t the same as judgment. After more than 20 years developing, operating, and growing urgent care centers, completing graduate-level education in AI—and helping scale the Urgent Care Association—I can say

By Alan A. Ayers, MBA, MAcc — President, Urgent Care Consultants When patients search for care, they rarely start by asking friends or driving until they see a street-facing sign for urgent care. Today, they open Google. “Near me” searches have increased by 200% over the past two years according to Google’s Consumer Insights. Capturing